Expanding Outdoor Advertisements Massena NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Massena. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Service Marketing Group
(516) 747-7111
300 Garden City Plz Ste 338
Garden City, NY
Murphy Marketing
(315) 841-3308
7689 State Route 20
Waterville, NY
Sign Up Inc
(516) 352-8333

Farmingdale, NY
Thomas Christopher Associates Inc
(516) 794-2400
532 Broadhollow Rd
Melville, NY
Wolco Marketing Group
(716) 831-8015
20 Northpointe Pkwy Ste 150
Buffalo, NY
Wirlo Associates Inc
(585) 271-8080
1100 University Ave
Rochester, NY
Asia Inc
(212) 941-8473
67 Pineapple St
Brooklyn, NY
Manhattan Response Group
(212) 683-8533
440 Park Ave S Fl 6
New York, NY
Headline Media Management
(212) 765-9760
888 7th Ave
New York, NY
Martin Agency the
(631) 273-3000
175 Engineers Rd
Hauppauge, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor