Expanding Outdoor Advertisements Massena NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Massena. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Rotter Group
(631) 470-7803
50 Gerard St
Huntington, NY
Wilen Media
(631) 439-5000
5 Wellwood Ave
Farmingdale, NY
Santa Donato Paul Studios Inc
(212) 921-1550
25 W 45th St Ste 201
New York, NY
Tvi Media Llc
(212) 972-7070
708 3rd Ave
New York, NY
Ad Elements
(607) 741-0808
311 Garfield Ave
Endicott, NY
Fricsson Fina
(212) 888-0050
570 Lexington Ave
New York, NY
Equity Advertising Agency
(212) 741-5000
401 Broadway
New York, NY
Fp Design
(212) 473-0006
920 Broadway
New York, NY
Preston Tully Group Inc the
(516) 873-1877
1301 Franklin Ave
Garden City, NY
Croscomm Inc
(914) 946-2660
6 Chatham Pi
White Plains, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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