Expanding Outdoor Advertisements Massena NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Massena. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Blockbuster Promotion & Marketing
(212) 725-0202
44 E 32nd St
New York, NY
Media Connection
(585) 381-9710
10 Cross Ridge Rd
Pittsford, NY
Canasta Design Works Ltd
(607) 535-5411
223 N Franklin St
Watkins Glen, NY
United Concepts Advertising & Marketing
(716) 664-0235
804 Fairmount Ave
Jamestown, NY
Bestmed
(212) 463-3444
375 Hudson St Rm 901
New York, NY
Prime Media Integrated Sales & Marketing Group
(212) 716-8440
261 Madison Ave
New York, NY
Sanna Mattson MacLeod Inc
(631) 265-5160
811 W Jericho Tpke Ste 109E
Smithtown, NY
Unleash Marketing
(212) 334-6060
451 Greenwich St Fl 7
New York, NY
K & K Advertising Inc
(212) 941-1611
291 Grand St
New York, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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