Expanding Outdoor Advertisements Massapequa NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Massapequa. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
TCM Marketing Solutions
631-482-0071
110 Field Street
West Babylon, NY
Queens Digest LLC
917-412-0476
91-21 86th Road
Woodhaven, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Faby Distributors Corp
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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