Expanding Outdoor Advertisements Massapequa NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Massapequa. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
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WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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