Expanding Outdoor Advertisements Maspeth NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Maspeth. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
E & H Marketing
(718) 460-7460
4306 Main St
Flushing, NY
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
Promohut
(718) 252-1706
1123 Mcdonald Ave
Brooklyn, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
A Better Image
(212) 684-2245
274 Madison Ave
New York, NY
Alphagraphics
(212) 889-0069
253 5th Ave # 3
New York City, NY
M D Marketing Health Plan
(718) 966-9750
314 Nelson Ave
Staten Island, NY
Netter & Assoc
(212) 260-2515
342 Bowery
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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