Expanding Outdoor Advertisements Maspeth NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Maspeth. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Komax International
2044 Center Ave
Fort Lee, NJ
Hammerhead Advertising
(201) 610-1313
720 Monroe St Ste E308
Hoboken, NJ
Creative Minds Advertising
(212) 501-1973
1771 1st Ave
New York, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
MediaZone NY
718-506-9663
1461 42 Street
Brooklyn, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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