Expanding Outdoor Advertisements Manlius NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Manlius. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Lighthouse Marketing Incorporated
(315) 656-9922
5821 Acton St
East Syracuse, NY
Softdig
(315) 432-0092
10 Adler Dr
East Syracuse, NY
Hank Scarafile Communications
(315) 622-2731
4114 Silverado Dr
Liverpool, NY
Integrated Marketing
(315) 433-1190
4682 Crossroads Park Dr
Liverpool, NY
The Word Genie
315.424.1372
273 Shotwell Park
Syracuse, NY
Abc Creative Group
(315) 471-1002
430 E Genesee St Ste 203
Syracuse, NY
Mellott Enterprises
(315) 463-5790
6075 Corporate Dr Ste 2
East Syracuse, NY
Spectrum Marketing Services Group
(315) 410-7824
5760 Commons Park
East Syracuse, NY
Harp North Inc
(315) 413-0800
4205 Long Branch Rd
Liverpool, NY
Hands of Eternal Light
315-939-9829
oswego rd
liverpool, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor