Expanding Outdoor Advertisements Manhasset NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Manhasset. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mass Media Inc
718-384-6116
706 Bedford Ave
Brooklyn, NY
Ponzi & Weill Inc
(212) 683-5551
50 Park Ave Ste 12A
New York, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
East West Marketing
(212) 951-7220
401 Fifth Avenue
New York, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Eastside Public Relations
(718) 465-2566
103 3RD Ave
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Manhasset NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Flashing in Siding Installations Manhasset NY
- Impact-Resistant Roofing Products Manhasset NY
- Exterior Products Introduction Manhasset NY
- Home Improvement Product Reviews Manhasset NY
- Framing a Pergola Manhasset NY
- Hardwood Decks Manhasset NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details