Expanding Outdoor Advertisements Manhasset NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Manhasset. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Direct Access Marketing
(201) 239-0500
629 Grove St
Jersey City, NJ
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
New York, NY
Tmp Directional Marketing Llc
(212) 351-7595
317 Madison Ave
New York, NY
Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
Global Telecard Alliance Incorporated
(914) 779-0800
1569 Central Park Ave
Yonkers, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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