Expanding Outdoor Advertisements Manhasset NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Manhasset. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
Greenwich Meridian Agency
(203) 629-5907
170 Mason St
Greenwich, CT
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Public Advertising Council
(212) 534-1044
1320 Madison Ave
New York, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Martine & Co
(203) 869-7900
34 W Putnam Ave
Greenwich, CT
Cba Insert Distribution Syst
(718) 485-8150
2440 Fulton St
Brooklyn, NY
Lawline.com
(212) 514-8035
61 Broadway
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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