Expanding Outdoor Advertisements Mamaroneck NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mamaroneck. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
East West Marketing
(212) 951-7220
401 Fifth Avenue
New York, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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