Expanding Outdoor Advertisements Mamaroneck NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Mamaroneck. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CHMajor Group
(212) 268-0241
135 West 29th Street
New York, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Meister Associates
(212) 734-1589
556 E 87TH St
New York, NY
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
Persuasive Brands
201-947-7250
121
Leonia, NJ
KTP Design Company
(212) 481-6613
118 E. 28th Street
New York, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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