Expanding Outdoor Advertisements Malone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Malone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hana Maruki Foods Inc
(212) 736-2790
390 5th Ave
New York, NY
Mjs Designs
(631) 224-1450
363 Woodhollow Rd
Great River, NY
William Tracey & Co
(212) 986-1484
150 E 44th St
New York, NY
Campbell Associates of Wny Ltd
(716) 662-5104
40 Centre Dr
Orchard Park, NY
Informed Sources Inc
(516) 576-0246
88 Sunnyside Blvd Ste Ll102
Plainview, NY
Minds Eye Communications Inc
(585) 586-5120
6 Falling Creek Rd
Pittsford, NY
White Bicycle
(716) 332-0590
825 Main St
Buffalo, NY
Broadcast Time Inc
(516) 431-2215
91 Blackheath Rd
Lido Beach, NY
Roth Advertising
(516) 674-8603
185 Glen Ave
Sea Cliff, NY
Harron Communications Television Advertising
(315) 253-6271
32 Owasco St
Auburn, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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