Expanding Outdoor Advertisements Malone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Malone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Rapport Associates Ltd
(516) 719-4555
1055 Stewart Ave Ste 3
Bethpage, NY
A J Ross Creative Media
(845) 783-0310
1149 St Route 17M
Blooming Grove, NY
Hamilton Ron Associates
(585) 381-7880
44 Charter Oaks Dr
Pittsford, NY
Writers & Co
(516) 791-8000
445 Central Ave
Cedarhurst, NY
Archer Communications Inc
(585) 461-1570
252 Alexander St
Rochester, NY
Verite Agency
(585) 266-4911
1258 Ridge Rd E
Rochester, NY
Scratch & Win America
(718) 568-3504
900 South Ave
Staten Island, NY
Advertising Managmnt
(718) 624-4067
140 Pacific St
Brooklyn, NY
Ddb Worldwide Communications Group Inc
(212) 415-2000
437 Madison Ave
New York, NY
Martinrabkinink Inc
(845) 647-5600
129 S Main St
Ellenville, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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