Expanding Outdoor Advertisements Malone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Malone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Crest Advertising Agency Inc
(914) 347-1759

White Plains, NY
Advertising Art & Ideas
(212) 982-9488
415 E 9th St
New York, NY
Target Marketing & Research Inc
(631) 271-1130
7 High St
Huntington, NY
Koenig Advertising Public Relations
(315) 475-1603
309 S Franklin St
Syracuse, NY
Prestige Promotions Inc
(631) 423-0100
150 Broadhollow Rd Ph 1
Melville, NY
Lowe
(212) 605-8000
150 E 42nd St Bsmt 2
New York, NY
Rmi Group Inc
(716) 834-4900
100 Corporate Pkwy
Buffalo, NY
Rnell Group Ltd
(212) 219-8400
130 Prince St
New York, NY
Front Page the
(845) 356-1444
11 Harmony Rd Ste A
Spring Valley, NY
Industrial Success
(631) 642-3535
31 Shady Path
Mount Sinai, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor