Expanding Outdoor Advertisements Malone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Malone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

US Marketing & Media Assoc
(516) 338-9487
520 Main St
Westbury, NY
Globemark Enterprises Inc
(212) 725-3488
155 E 55th St
New York, NY
Cove Cooper Lewis Inc
(212) 421-2822
135 E 55th St Rm 600
New York, NY
Calm & Sense Communications
(585) 530-2420
25 N Washington St
Rochester, NY
Goldilox
(631) 537-7067
Ocean Rd
Bridgehampton, NY
Mars Advertising Co Inc
(914) 251-1380
3010 W Westchester Ave
Port Chester, NY
C G L Communications
(631) 842-4600
275 Dixon Ave
Amityville, NY
Kit Mc Cracken Advertising
(212) 691-5300
150 W 25th St
New York, NY
Pictures On Exhibit
(212) 753-6381
30 E 60th St
New York, NY
Chaves Michael Advtng Inc
(212) 677-5480
10 E 21st St
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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