Expanding Outdoor Advertisements Lynbrook NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lynbrook. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
New York City Dept-Education
(718) 935-2000
52 Chambers St
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
I B Contracting Jewelry
(212) 944-5858
55 W 45TH St
New York, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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