Expanding Outdoor Advertisements Lynbrook NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lynbrook. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
A to Z MiniBillboards
347-425-1716
5221 Avenue D
Brooklyn, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Furs.com
(212) 965-0010
580 Broadway
New York, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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