Expanding Outdoor Advertisements Long Island City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Long Island City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

KTP Design Company
(212) 481-6613
118 E. 28th Street
New York, NY
SeeMeSmart
(646) 708-3841
330 west 38 suite 801
new york, NY
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Callari Engravers
(212) 255-7229
250 West 14th Street
New York, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Piovezan Enterprise Inc
(973) 344-8686
160 Clifford St
Newark, NJ
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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