Expanding Outdoor Advertisements Long Island City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Long Island City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mongiello Associates
646-530-8347
590 Madison Avenue
New York, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
National Discount Brokers
(201) 209-7000
90 Hudson St Ste 5
Jersey City, NJ
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
Constant Contact
917-414-1396
302 Sunset Key
Secaucus, NJ
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
International Distributors
(212) 344-0052
1 Wall Street Ct
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details