Expanding Outdoor Advertisements Long Island City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Long Island City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
Sir Speedy
(212) 564-9320
14 Penn Plaza (Lobby)
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Ad Forum
(201) 795-3030
70 Hudson St
Hoboken, NJ
Sam Jin America
(718) 821-5252
365 Ten Eyck St
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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