Expanding Outdoor Advertisements Long Beach NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Long Beach. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
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Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
Old Bridge Communications Inc
(212) 693-8100
39 Bowery # 213
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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