Expanding Outdoor Advertisements Long Beach NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Long Beach. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Latino Post
(347) 846-8882
25-21 47 street
Astoria, NY
TCM Marketing Solutions
631-482-0071
110 Field Street
West Babylon, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Rolez Advertising
(718) 784-5040
2825 Borden Ave
Long Island City, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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