Expanding Outdoor Advertisements Lockport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lockport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Niagara Spotlight
716-359-5098
PO Box 702
Lewiston, NY
M.D.I., Inc.
(716) 632-1988
197 Belvoir Rd.
Williamsville, NY
Bee Group Newspapers
(716) 204-4937
5564 Main Street
Buffalo, NY
Buffalo Rising Magazine
(716) 400-8745
121 Norwood Ave.
Buffalo, NY
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY
Complete Marketing Solutions
716-565-0560
3465 Genesee Street
Cheektowaga, NY
Peter M. Jones Strategic Consulting
(732) 842-0463
65 Middlesex Rd.
Buffalo, NY
Smart Business Club
(716) 822-5511
91 Redwood Terr.
Williamsville, NY
The House of Sandburg
(716) 634-8441
81 Mill St.
Williamsville, NY
Buffalo Spree Publishing, Inc.
(716) 783-9119 ext. 2220
100 Corporate Pkwy., Ste. 220
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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