Expanding Outdoor Advertisements Lockport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lockport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

LIME BOX ADS
716-510-8888
178 Utica Street
Tonawanda, NY
Niagara Spotlight
716-359-5098
PO Box 702
Lewiston, NY
Manzella Marketing Group Inc.
(716) 681-6565
80 Sonwil Dr.
Buffalo, NY
M.D.I., Inc.
(716) 632-1988
197 Belvoir Rd.
Williamsville, NY
Talking Phone Book
(716) 875-9100 ext. 80706
1945 Sheridan Dr.
Buffalo, NY
Complete Marketing Solutions
716-565-0560
3465 Genesee Street
Cheektowaga, NY
THE BUZZ
716-434-0802
6728 Akron Road
Lockport, NY
Abbey, Mecca & Co., Inc.
(716) 633-1219
17 Grove St.
Buffalo, NY
Ace Flag Co., Inc.
(716) 681-2345
5444 Transit Rd.
Buffalo, NY
Bee Group Newspapers
(716) 204-4937
5564 Main Street
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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