Expanding Outdoor Advertisements Little Neck NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Little Neck. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Cthink Media Llc
(212) 255-7026
90 Nassau St Ste 3
New York, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Eastside Public Relations
(718) 465-2566
103 3RD Ave
New York, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
KTP Design Company
(212) 481-6613
118 E. 28th Street
New York, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Van Wagner Kiosk Advertising
(212) 699-8500
4750 Van Dam St
Long Island City, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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