Expanding Outdoor Advertisements Little Neck NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Little Neck. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
A to Z MiniBillboards
347-425-1716
5221 Avenue D
Brooklyn, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Van Wagner Kiosk Advertising
(212) 699-8500
4750 Van Dam St
Long Island City, NY
Public Advertising Council
(212) 534-1044
1320 Madison Ave
New York, NY
Adegi Printing & Graphics
(212) 426-5280
255 West 36th St
New York, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Foundation World Inc
(212) 941-6721
435 Broome St
New York, NY
Outside The Box Interactive LLC
(201) 610-0625
150 Bay St
Jersey City, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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