Expanding Outdoor Advertisements Lindenhurst NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lindenhurst. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Gold-Mark Promotions, LLC
516-295-2947
340 Edward Avenue
Woodmere, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Craig Communications
516-766-2980
3334 Long Beach Road`
Oceanside, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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