Expanding Outdoor Advertisements Latham NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Latham. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Jsoft
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Taka
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Banis Marketing
518-877-4888
17 Nottingham Way N
Clifton Park, NY
Ambit Energy
518-369-6496
7 Rafaillo Drive
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Qms
(518) 899-6479
100 Saratoga Village Blvd
Ballston Spa, NY
1healthyworld.fourpointwellness.com
(518) 439-1329
351a Delaware Ave Apt 2
Delmar, NY
Smith & Jones
518.272.2400
297 River Street
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Idearc Media
518-471-9849
16 Corporate Woods blvd
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Collaborations
518-266-7220
25 Jefferson Street
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Energy Marketing
(518) 602-0064
106 Charlton Rd
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Gecko Marketing & Promotions
(518) 884-4829
974 State Route 67
Ballston Spa, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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