Expanding Outdoor Advertisements Larchmont NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Larchmont. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Boutique
(212) 297-0321
230 E 44th St
New York, NY
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
G.W. Hoffman Marketing & Communications
(203) 655-8321
757 Post Road
Darien, CT
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
L D Media Consulting
(212) 262-6605
361 W 52nd St
New York, NY
George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
Triad Media Solutions Inc
(201) 216-9989
66 Hudson St
Hoboken, NJ
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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