Expanding Outdoor Advertisements Larchmont NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Larchmont. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Fabian Rossano Studios Inc.
212 691-4123
348 West 14th Street, Fl 3
New York, NY
SeeMeSmart
(646) 708-3841
330 west 38 suite 801
new york, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
Kathie Holsenbeck Branding and Copywriting
804-497-6687
447 Fort Washington Ave.
New York, NY
Expertmedia
914-358-4277
343 Manville Rd
Pleasantville, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Ad Forum
(201) 795-3030
70 Hudson St
Hoboken, NJ
Epsilon
(212) 457-7000
11 W 19TH St Ste 9
New York, NY
L D Media Consulting
(212) 262-6605
361 W 52nd St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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