Expanding Outdoor Advertisements Larchmont NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Larchmont. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
Creacy Marketing
(212) 243-7452
26 Horatio Street #15
New York, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Bernard Hodes Group
(201) 420-4800
512 Bloomfield St
Hoboken, NJ
The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
The CHMajor Group
(212) 268-0241
135 West 29th Street
New York, NY
Cynthia Fields & Co
(212) 242-6063
230 W 22ND St
New York, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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