Expanding Outdoor Advertisements Lancaster NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lancaster. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Buffalo Tales Magazine
716-381-7503
19 Tremaine Ave.
Kenmore, NY
Choice One Communications
(716) 854-2494
Main Place Tower
Buffalo, NY
CenterPage, Inc., Marketing Group
(716) 822-2212
10 Center Rd.
West Seneca, NY
Buffalo Business First
(716) 541-1600
465 Main St., Ste. 100
Buffalo, NY
Harlequin Distribution Center
(716) 684-1800
3010 Walden Ave.
Depew, NY
Internet-Shares
(585) 313-1313
2211 Sweet Home Road
Buffalo, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY
Valmark Associates, LLC
(716) 893-1494
300 International Dr., Ste. 100
Williamsville, NY
Focused Marketing Associates
(716) 689-1949
94 Candlewood Ln., Ste. 143
Williamsville, NY
JMD Group of WNY
(716) 432-2951
440 Colonial Dr.
Grand Island, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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