Expanding Outdoor Advertisements Lancaster NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lancaster. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Opinions, LTD
716-695-9095
One Walden Galleria
Cheektowaga, NY
Community Advantage
(716) 741-9700
5635 Harris Hill Rd
Buffalo, NY
Inlighten, Inc.
(716) 685-3224
3370 Walden Ave., #110
Depew, NY
The Buffalo News
(716) 849-3434
One News Plaza
Buffalo, NY
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY
The New York Sales Consulting Group, Inc.
716-649-1105
57 Huron Street
Hamburg, NY
Advantage Advertising
(716) 877-7380
2457 Delaware Ave
Buffalo, NY
Valmark Associates, LLC
(716) 893-1494
300 International Dr., Ste. 100
Williamsville, NY
Noobis, Inc.
(716) 989-4335
5435 Marthas Vineyard
Clarence Center, NY
Buffalo Jewish Review
(716) 854-2192
410 Main St., 2nd Fl.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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