Expanding Outdoor Advertisements Lancaster NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Lancaster. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Passion Parties by Clavon
716-816-9027
29 Paul Drive
Amherst, NY
Aadvantage Adverising
(716) 871-9671
2490 Delaware Ave
Buffalo, NY
Business Partner
(716) 819-4900
403 Main St
Buffalo, NY
Eric Mower and Associates
(716) 842-2233
Key Center at Fountain Plaza
Buffalo, NY
Noobis, Inc.
(716) 989-4335
5435 Marthas Vineyard
Clarence Center, NY
Buffalo Tales Magazine
716-381-7503
19 Tremaine Ave.
Kenmore, NY
Opinions, LTD
716-695-9095
One Walden Galleria
Cheektowaga, NY
Ad Professional Incorporated
(716) 854-5116
225 Louisiana St
Buffalo, NY
Lamar Outdoor Advertising
(716) 852-5791
289 Exchange St.
Buffalo, NY
Quinlan & Co.
(716) 691-6200
University Center
Amherst, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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