Expanding Outdoor Advertisements Kingston NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Kingston. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

DesignWorks
(845) 339-3088
168 Forest Hill Drive
Kingston, NY
Unison Arts and Learning Center
(845) 255-1559
68 Mountain Rest Road
New Paltz, NY
Country Charm Farm & Antiques
(845) 255-4321
201 DuBois Road
New Paltz, NY
Optimize Web
(845) 834-3665
PO Box 751
New Paltz, NY
Allse Brand Names
(845) 485-6538
72 Fairview Ave
Poughkeepsie, NY
A.W. Bartczak, Ph.D., Environmental Consultant & Science-Based Marketer
(845) 255-4371
142 Bruynswick Rd.
New Paltz, NY
PianoSummer
(845) 257-3872
School of Fine & Performing Arts
New Paltz, NY
Phillies Bridge Farm Project, Inc.
(845) 256-9108
45 Phillies Bridge Road
New Paltz, NY
Slotnick Signs and Designs
(845) 658-9805
87 Church Hill Road
New Paltz, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor