Expanding Outdoor Advertisements Kings Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Kings Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

abelow PR
203-226-5390
23 Washington Avenue
Westport, CT
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
PCI Group, Inc.
(203) 327-0410
Darien, CT
Diversified Marketing And Media
(203) 220-9192
649 Clinton Ave
Bridgeport, CT
Danbury Mint
(203) 853-2000
47 Richards Ave
Norwalk, CT
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
Colangelo Synergy Marketing
(203) 662-6600
120 Tokeneke Road
Darien, CT
American Marketing Group
(203) 367-2378
388 Midland St
Bridgeport, CT
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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