Expanding Outdoor Advertisements Kew Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Kew Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

New York Financial Company
800-930-4419
67 Wall Street
New York, NY
Magazine Communication Consultants
(914) 337-6822
187 Main St
Yonkers, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Surfaceworld.net
(212) 965-8507
122 Duane St
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
Ponzi & Weill Inc
(212) 683-5551
50 Park Ave Ste 12A
New York, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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