Expanding Outdoor Advertisements Kew Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Kew Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ReachLocal
212.643.4300 ext 108
10 E. 33rd Steet
New York, NY
Gmlv LLC
(973) 848-1100
744 Broad St
Newark, NJ
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Tinnie Advertising Agency
(212) 431-0368
168 Canal St Ste 306
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Persuasive Brands
201-947-7250
121
Leonia, NJ
Quorum Printing & Media Solutions
(212) 244-1000
450 Seventh Avenue
New York, NY
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Jerry Bloch Inc
(212) 675-7830
1133 Broadway Ste 1611
New York, NY
Cool Prepaid Llc
(212) 242-7777
10 West 33
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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