Expanding Outdoor Advertisements Kew Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Kew Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
International Identity LLC
(347) 844-2372
824 Park Avenue
Brooklyn, NY
batres creative solutions
212 508 9664
575 lexington avenue 15 floor
new york, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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