Expanding Outdoor Advertisements Jamestown NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Jamestown. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

MediaTek Grafx
716-985-4293
POB 102
Gerry, NY
United Concepts Advertising & Marketing
(716) 664-0235
804 Fairmount Ave
Jamestown, NY
Chase Information Systems Inc
(716) 661-3301
21 E 3rd St
Jamestown, NY
Orchard Communications
(845) 677-6112
South Rd
Millbrook, NY
Albany County of
(518) 447-7716

Albany, NY
Advertising Advantage, LLC
716-664-7707
24 E. Third St.
Jamestown, NY
Bergstue & Associates
(716) 488-9445
3283 Wing Rd
Jamestown, NY
Nu-Ideas
(716) 484-3327
100 E 2nd St
Jamestown, NY
I Design Lab
(718) 747-5500
15041 10th Ave
Whitestone, NY
Quantum Communications
(585) 654-6710
150 Winton Rd N
Rochester, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor