Expanding Outdoor Advertisements Jamaica NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Jamaica. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
I B Contracting Jewelry
(212) 944-5858
55 W 45TH St
New York, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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