Expanding Outdoor Advertisements Jackson Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Jackson Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
S & J Signs
(201) 656-4004
300 Central Ave
Jersey City, NJ
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
New York City Dept-Education
(718) 935-2000
52 Chambers St
New York, NY
Constant Contact
917-414-1396
302 Sunset Key
Secaucus, NJ
EW Advertising
(212) 700-7456
160 W. 71 Street
New York, NY
Star Ledger Classified Advertising
(973) 392-4242
77 Court St
Newark, NJ
Komax International
2044 Center Ave
Fort Lee, NJ
N W Ayers & Partners
(212) 474-8700
825 8TH Ave Ste C2C
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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