Expanding Outdoor Advertisements Jackson Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Jackson Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
The ARF
212.751.5656
New York, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Diamond Direct Marketing
(718) 281-2546
19303 Union Tpke
Flushing, NY
New York University/Scps
(212) 998-7070
7 E 12TH St Ste 11
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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