Expanding Outdoor Advertisements Jackson Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Jackson Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Abstracta Structures
(212) 532-3710
347 5th Ave
New York, NY
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Direct Marketing Service
(201) 795-0576
58 Van Reipen Ave
Jersey City, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
Moro Artistic Signs
(973) 672-0998
77 S Munn Ave
Newark, NJ
Staten Island View
(718) 227-2100
359 Cleveland Ave
Staten Island, NY
Baumann Resource Group
(212) 777-8118
26 Bond St Ste 1F
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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