Expanding Outdoor Advertisements Ithaca NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Ithaca. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Keegan Associates Mar-Com
607-753-9696
50 Clinton Ave
Cortland, NY
Interspace Advertising
(607) 266-8906
72 Brown Rd
Ithaca, NY
Jander Lucia
(607) 533-4536
217 N Aurora St
Ithaca, NY
Smith Marketing Services Llc
(607) 257-7000
95 Brown Rd Ste 1032
Ithaca, NY
Campus Promotions
(607) 272-2000
409 College Ave
Ithaca, NY
Finger Lakes Media Strategies
607-280-3840
159 Snyder Hill Rd.
Ithaca, NY
Campus Promotions
(607) 272-2000
409 College Ave Apt 5345
Ithaca, NY
Iron Graphic Design
(607) 275-9544
120 N Aurora St Ste 5a
Ithaca, NY
Northview Marketing
(607) 277-7900
215 N Cayuga St
Ithaca, NY
Spread the Word
(607) 272-3502
103 Dryden Rd
Ithaca, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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