Expanding Outdoor Advertisements Huntington Station NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Huntington Station. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
LED SIGNS - DotrixLED
(631) 406-6413
Hawkins ave
Ronkonkoma, NY
Adv Marketing Group Inc
(203) 356-9621
33 Glen Ter
Stamford, CT
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
Billboard Connection
(203) 655-5066
Billboard Connection
Darien, CT
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Catalyst Marketing Communications Inc
(203) 348-7541
2777 Summer St Ste 301
Stamford, CT
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Huntington Station NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Impact-Resistant Roofing Products Huntington Station NY
- Hardwood Decks Huntington Station NY
- Framing a Pergola Huntington Station NY
- Exterior Products Introduction Huntington Station NY
- Home Improvement Product Reviews Huntington Station NY
- Flashing in Siding Installations Huntington Station NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details