Expanding Outdoor Advertisements Huntington NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Huntington. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Marketing Corporation Of America
(203) 210-2600
800 Connecticut Ave
Norwalk, CT
Taube -Violante Inc
(203) 849-8200
37 North Ave Ste 2
Norwalk, CT
Genova & Partners Inc
(203) 629-5176
15 Valley Dr
Greenwich, CT
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
Ad Works, The
203-454-2388
4 Gorham Avenue
Westport, CT
R A C Marketing LLC
(203) 642-4501
85 East Ave
Norwalk, CT
Vertex Marketing Communications
(203) 322-7770
992 High Ridge Rd Ste 302
Stamford, CT
Penny Press
(203) 866-6688
6 Prowitt St
Norwalk, CT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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