Expanding Outdoor Advertisements Howard Beach NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Howard Beach. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Hungarian Trade Commision, Hungarian Embassy
(212) 752-3060
150 E. 58th Street
New York, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Jerry Bloch Inc
(212) 675-7830
1133 Broadway Ste 1611
New York, NY
Emci
(212) 420-9898
123 5TH Ave Ste 4
New York, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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