Expanding Outdoor Advertisements Howard Beach NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Howard Beach. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Partners & Levit Advertising
212/696-1200
47 West Street
New York, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
Baumann Resource Group
(212) 777-8118
26 Bond St Ste 1F
New York, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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