Expanding Outdoor Advertisements Howard Beach NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Howard Beach. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ASB Communications
(212) 216-9305
108 W. 39th Street
New York, NY
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
Mass Media Inc
718-384-6116
706 Bedford Ave
Brooklyn, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
Public Advertising Council
(212) 534-1044
1320 Madison Ave
New York, NY
Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
Quorum Printing & Media Solutions
(212) 244-1000
450 Seventh Avenue
New York, NY
Peerless Importers Inc.
(718) 383-5500
16 Bridgewater Street
New York, NY
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
Telecard Marketing Group
(718) 699-7317
8812 55th Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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