Expanding Outdoor Advertisements Horseheads NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Horseheads. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Creative Annex Inc
(212) 725-5151
39 W 29th St Fl 12
New York, NY
David Sirieix Advertising
(212) 337-0006
515 W 20th St
New York, NY
The Plum Group Inc
(212) 941-5015
131 Varick St
New York, NY
E N C Media
(845) 628-2359
Mc Laughlin Dr
Mahopac, NY
K & K Advertising Inc
(212) 941-0695
291 Grand St
New York, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
The New School
(212) 229-8960

New York, NY
Customer Retention Company
(518) 831-6640
801 State Route 50
Burnt Hills, NY
Mailing Works the
(845) 677-6112
South Rd
Millbrook, NY
The Stogel Co's Inc
(212) 302-5500
86 Howard Ave
Eastchester, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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