Expanding Outdoor Advertisements Horseheads NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Horseheads. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Solution
(631) 287-0819
88 Mariner Dr
Southampton, NY
Wilks Ron & Associates Ltd
(212) 242-4722
109 W 27th St
New York, NY
Universal Marketing Group Inc
(631) 698-3898
1246 Middle Country Rd
Selden, NY
Tacweb
(716) 874-5155
140 School St
Buffalo, NY
Jordan Anderson Advertising
(212) 741-6300
180 Varick St
New York, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
Mediavest
(212) 468-4000
1675 Broadway Fl 2
New York, NY
Schuman Joan Assocs Ltd
(845) 338-2955
44 Main St
Kingston, NY
J B R H Advertising & Design Inc
(212) 988-6752
440 E 77th St
New York, NY
Eric Mower & Associates
(518) 449-3000
7 Southwoods Blvd Ste 8
Albany, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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