Expanding Outdoor Advertisements Horseheads NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Horseheads. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Y2 Advertising Inc
(845) 469-0900
6 Howland St
Chester, NY
Oxford Communications
(212) 675-6511
45 W 21st St
New York, NY
Potratz Partners Advertising
(518) 377-0045
323 Clinton St
Schenectady, NY
Randy Rollins
(914) 245-0701
2000 Maple Hill St
Yorktown Heights, NY
Stark Raving Adz Llc
(212) 999-4446

Deer Park, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
Ad Lib Unlimited
(718) 382-0900
1507 Avenue M
Brooklyn, NY
Massmedia Inc
(718) 384-6116
13 Lorimer St
Brooklyn, NY
Coolican Advertising Inc
(315) 488-4414
111 Richards Rd
Camillus, NY
Advertisers Workshop Inc
(518) 523-3359
Coldbrooke Plz
Lake Placid, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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