Expanding Outdoor Advertisements Hopewell Junction NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hopewell Junction. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A.W. Bartczak, Ph.D., Environmental Consultant & Science-Based Marketer
(845) 255-4371
142 Bruynswick Rd.
New Paltz, NY
Poughkeepsie Journal
(845) 437-4789
PO Box 1231
Poughkeepsie, NY
Tantillo's Farm Market
(845) 255-6196
730 State Route 208
Gardiner, NY
TVB Enterprises
(845) 255-5008
New Paltz, NY
Allse Brand Names
(845) 485-6538
72 Fairview Ave
Poughkeepsie, NY
the i am group, inc.
800-421-2358
270 Station Road
Rock Tavern, NY
Adventure- Junction.com
(845) 256-8073
1188 Albany Post Rd.
Gardiner, NY
Apple Hill Farm
(845) 255-1605
124 State Route 32 South
New Paltz, NY
PDQ Business Printers
(845) 255-5500
8 New Paltz Plaza
New Paltz, NY
Djm Distribution & Supply
(845) 486-7605
35 Patrick Ln
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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