Expanding Outdoor Advertisements Hopewell Junction NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hopewell Junction. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Risk Managed Marketing(SM)
845-265-7000
292 Main Street
Cold Spring, NY
Jenkins & Lueken Orchards
(845) 255-0999
69 Yankee Folly Road
New Paltz, NY
Schreiber Orchards, Inc.
(845) 795-2266
45 Old Indian Road
Milton, NY
Country Charm Farm & Antiques
(845) 255-4321
201 DuBois Road
New Paltz, NY
Djm Distribution & Supply
(845) 486-7605
35 Patrick Ln
Poughkeepsie, NY
Dutchess County Restaurants.com
914-523-3293
Hopewell Junction, NY
Hurd's Family Farm
(845) 883-7825
2187 State Route 32
Modena, NY
Peacock Hill Farms
(845) 564-0010
337 Pressler Road
Wallkill, NY
Organized & Clutter-Free
(212) 864-2165
PO Box 187
New Paltz, NY
Optimize Web
(845) 834-3665
PO Box 751
New Paltz, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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