Expanding Outdoor Advertisements Hollis NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hollis. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
College Market Consultants
(201) 861-8115
6600 J F K Blvd E Ste 8K
West New York, NJ
Abby Ellison Qualitative
(212) 675-4805
360 W 22ND St Ste 10K
New York, NY
Old Bridge Communications Inc
(212) 693-8100
39 Bowery # 213
New York, NY
International Identity LLC
(347) 844-2372
824 Park Avenue
Brooklyn, NY
Adegi Printing & Graphics
(212) 426-5280
255 West 36th St
New York, NY
Komax International
2044 Center Ave
Fort Lee, NJ
Managing Automation
(212) 629-2100
5 Penn Plz
New York, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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