Expanding Outdoor Advertisements Hollis NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hollis. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
Agent-cy Online Marketing
212-209-3975
708 3rd Avenue
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Director I
(212) 620-0675
75 Bank St
New York, NY
AG Advertising & Marketing
718-841-7153
8th Ave
Manhattan, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Hollis NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Flashing in Siding Installations Hollis NY
- Exterior Products Introduction Hollis NY
- Hardwood Decks Hollis NY
- Impact-Resistant Roofing Products Hollis NY
- Home Improvement Product Reviews Hollis NY
- Framing a Pergola Hollis NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details