Expanding Outdoor Advertisements Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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