Expanding Outdoor Advertisements Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Cool Prepaid Llc
(212) 242-7777
10 West 33
New York, NY
JBLH Communications
212-410-0929
New York, NY
Hungarian Trade Commision, Hungarian Embassy
(212) 752-3060
150 E. 58th Street
New York, NY
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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