Expanding Outdoor Advertisements Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Creative Rewards
(718) 437-2367
4621 16TH Ave
Brooklyn, NY
Grj Distributors Corp
(718) 259-3233
6813 18TH Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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