Expanding Outdoor Advertisements Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Submarine
(212) 625-1410
132 Crosby St
New York, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Gallagher & Gallagher
(718) 545-2200
2123 30TH Rd
Astoria, NY
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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