Expanding Outdoor Advertisements Hamburg NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hamburg. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Lamar Outdoor Advertising
716-852-5791 ext 110
289 Exchange St
Buffalo, NY
Manzella Marketing Group Inc.
(716) 681-6565
80 Sonwil Dr.
Buffalo, NY
SOS Creative LLC
(716) 833-4555
219 Crescent Ave.
Buffalo, NY
Get Noticed Promotions
(716) 688-8152
152 Sonwil Dr.
Buffalo, NY
15 Fingers
716-228-4946
443 Delaware Avenue
Buffalo, NY
Buffalo Biker Online
716-578-9397
PO Box 1453
Cheektowaga, NY
Ad Professional Incorporated
(716) 854-5116
225 Louisiana St
Buffalo, NY
William J. Laney Media Sales Representation
(716) 833-6310
202 Englewood Ave.
Buffalo, NY
Smart Business Club
(716) 822-5511
91 Redwood Terr.
Williamsville, NY
Buffalo Rising Magazine
(716) 400-8745
121 Norwood Ave.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Hamburg NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Home Improvement Product Reviews Hamburg NY
- Hardwood Decks Hamburg NY
- Exterior Products Introduction Hamburg NY
- Flashing in Siding Installations Hamburg NY
- Innovative Products for Home Remodeling Projects Hamburg NY
- Framing a Pergola Hamburg NY