Expanding Outdoor Advertisements Hamburg NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hamburg. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
SKM Group, Inc.
(716) 989-3200
SKM Corporate Square
Depew, NY
Tall Girls Design
(716) 667-9116
3915 North Buffalo Rd.
Orchard Park, NY
Get Noticed Promotions
(716) 688-8152
152 Sonwil Dr.
Buffalo, NY
Wilcro, Inc.
(716) 632-4204
500 Aero Dr.
Buffalo, NY
Buffalo Tales Magazine
716-381-7503
19 Tremaine Ave.
Kenmore, NY
Valmark Associates, LLC
(716) 893-1494
300 International Dr., Ste. 100
Williamsville, NY
Ace Flag Co., Inc.
(716) 681-2345
5444 Transit Rd.
Buffalo, NY
M.D.I., Inc.
(716) 632-1988
197 Belvoir Rd.
Williamsville, NY
Talking Phone Book
(716) 875-9100 ext. 80706
1945 Sheridan Dr.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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