Expanding Outdoor Advertisements Hamburg NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Hamburg. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Professional Incorporated
(716) 854-5116
225 Louisiana St
Buffalo, NY
IBC Digital, Inc.
(716) 852-1724
230 Perry St.
Buffalo, NY
Tall Girls Design
(716) 667-9116
3915 North Buffalo Rd.
Orchard Park, NY
Buffalo Spree Publishing, Inc.
(716) 783-9119 ext. 2220
100 Corporate Pkwy., Ste. 220
Buffalo, NY
Wilcro, Inc.
(716) 632-4204
500 Aero Dr.
Buffalo, NY
Lamar Outdoor Advertising
716-852-5791 ext 110
289 Exchange St
Buffalo, NY
Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
Travers Collins & Company
(716) 842-2222 ext. 315
726 Exchange St., Ste. 500
Buffalo, NY
VSP Marketing Graphic Groups, Inc.
(716) 674-7446
10 Dyke Rd.
West Seneca, NY
Western New York Family, Inc.
(716) 836-3486
3147 Delaware Ave. Ste. B
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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