Expanding Outdoor Advertisements Great Neck NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Great Neck. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
New York, NY
Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
International Distributors
(212) 344-0052
1 Wall Street Ct
New York, NY
Strategic Domain
212.812.1905
307 Seventh Avenue
New York, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews Great Neck NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Innovative Products for Home Remodeling Projects Great Neck NY
- Impact-Resistant Roofing Products Great Neck NY
- Hardwood Decks Great Neck NY
- Flashing in Siding Installations Great Neck NY
- Framing a Pergola Great Neck NY
- Exterior Products Introduction Great Neck NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details