Expanding Outdoor Advertisements Gloversville NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Gloversville. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Sacandaga Advertising Incorporated
(518) 627-0279
4507 State Highway 30
Amsterdam, NY
Buffalo Marketing Group
(716) 633-9101
150 Sonwil Dr
Buffalo, NY
Omega Group
(716) 633-5310
5500 Main St Ste 221
Buffalo, NY
G Whiz
(212) 537-8400
825 3rd Ave
New York, NY
Double Click Inc
(212) 683-0001
111 8th Ave Fl 10
New York, NY
Aaa Amsterdam Advertising Associates Incorporated
(518) 843-7500
Wallins Corners Rd
Amsterdam, NY
Graphique Advtng Group
(631) 232-9161
155 Oval Dr
Central Islip, NY
R B Moonan Advertising
(315) 458-4543
5898 E Taft Rd
Syracuse, NY
Harburger Scott Advertising
(845) 651-1011
PO Box 1220
Warwick, NY
Palio Communications
(518) 584-8924
260 Broadway Ste 1
Saratoga Springs, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor