Expanding Outdoor Advertisements Glens Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glens Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Futuremedia Interactive
360-980-2319
75 Woodlawn Avenue
Portland, OR
Epic Designs
(718) 271-4489
9015 Queens Blvd
Flushing, NY
Smallkaps Assocs
(516) 944-5530
21 Beacon Dr
Port Washington, NY
Team Services
(516) 496-9191
100 Crossways Park Dr W
Woodbury, NY
Route Services of America Inc
(516) 466-0909
107 Northern Blvd
Great Neck, NY
20/20 Marketing
(518) 832-7120
NY
Promocup Inc
(914) 925-9090
40 Rigene Rd
Harrison, NY
Admania Inc
(518) 346-3399
112 Erie Blvd Ste 2
Schenectady, NY
Epoch Advertising Agency
(315) 492-3270
888 E Brighton Ave
Syracuse, NY
Park Terrace Cafe
(631) 300-2400
775 Park Ave
Huntington, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor