Expanding Outdoor Advertisements Glen Oaks NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glen Oaks. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The STORM M Group
1-403-619-1163
www.thestormmgroup.com
New York, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
Coin Box Enterprises Inc
(718) 387-3559
85 Montrose Ave
Brooklyn, NY
batres creative solutions
212 508 9664
575 lexington avenue 15 floor
new york, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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