Expanding Outdoor Advertisements Glen Oaks NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glen Oaks. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
Margrill & Assoc Inc
(212) 608-6270
154 Chambers St Ste 2
New York, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Ccm
(212) 689-8225
11 E 47TH St
New York, NY
Prada Corp
(212) 307-9300
610 W 52nd St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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