Expanding Outdoor Advertisements Glen Oaks NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glen Oaks. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
Old Bridge Communications Inc
(212) 693-8100
39 Bowery # 213
New York, NY
On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
New York University/Scps
(212) 998-7070
7 E 12TH St Ste 11
New York, NY
Product Lounge
(212) 253-8680
19 W 9TH St
New York, NY
International News & Tobacco
(212) 807-1540
108 University Pl
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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