Expanding Outdoor Advertisements Glen Cove NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glen Cove. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
On 3 Group
(203) 531-0800
32 Sherwood Pl
Greenwich, CT
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
batres creative solutions
212 508 9664
575 lexington avenue 15 floor
new york, NY
BusinessforsaleBuy.com
917-907-1140
6812 Yellowstone Blvd
New York, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
Bridgecom International
(718) 542-0415
1106 Hoe Ave
Bronx, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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