Expanding Outdoor Advertisements Glen Cove NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Glen Cove. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
Queens Digest LLC
917-412-0476
91-21 86th Road
Woodhaven, NY
Baird Direct Marketing Inc
(203) 838-5444
97 Richards Ave Apt A5
Norwalk, CT
Komax International
2044 Center Ave
Fort Lee, NJ
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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