Expanding Outdoor Advertisements Garden City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Garden City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
No Sugar, No Cream...
646-498-8681
444 Central Park West
New York, NY
Rolez Advertising
(718) 784-5040
2825 Borden Ave
Long Island City, NY
Return Path Inc
(212) 905-5500
304 Park Ave S
New York, NY
Blur Advertising
(212) 375-8335
20 Cooper Sq
New York, NY
Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
College Market Consultants
(201) 861-8115
6600 J F K Blvd E Ste 8K
West New York, NJ
Tinnie Advertising Agency
(212) 431-0368
168 Canal St Ste 306
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Flashing in Siding Installations Garden City NY
A constant problem that contractors see in siding installations is improper flashing or, even worse, no flashing at all. Relying on caulk alone to keep water from leaking into homes is not a good practice. Whether you're talking about wood, fiber-cement, or vinyl siding, three areas in particular can prove problematic.
- Home Improvement Product Reviews Garden City NY
- Exterior Products Introduction Garden City NY
- Hardwood Decks Garden City NY
- Innovative Products for Home Remodeling Projects Garden City NY
- Framing a Pergola Garden City NY
- Impact-Resistant Roofing Products Garden City NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details