Expanding Outdoor Advertisements Garden City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Garden City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bonnie Segal Inc.
(212) 505-8091
24 Fifth Avenue
New York, NY
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Stasi & Co Inc
(212) 941-4141
284 Mott St
New York, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Adegi Printing & Graphics
(212) 426-5280
255 West 36th St
New York, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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