Expanding Outdoor Advertisements Garden City NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Garden City. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
New York, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Product Lounge
(212) 253-8680
19 W 9TH St
New York, NY
Drum Marketing Corporation
(718) 575-1114
211 E 43rd St
New York, NY
A Better Image
(212) 684-2245
274 Madison Ave
New York, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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