Expanding Outdoor Advertisements Fresh Meadows NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fresh Meadows. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Print Clarity
(212) 220-2460
262 W. 38th Street
New York, NY
Latino Network Adverrtising
(973) 484-9444
1262 Mccarter Hwy
Newark, NJ
Multi Pure Independent Distr
(212) 732-5326
126 Chambers St
New York, NY
Cool Prepaid Llc
(212) 242-7777
10 West 33
New York, NY
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
A&A Group
(212) 239-7360
450 Fashion Ave
New York, NY
Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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