Expanding Outdoor Advertisements Fresh Meadows NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fresh Meadows. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Hammerhead Advertising
(201) 610-1313
720 Monroe St Ste E308
Hoboken, NJ
Spa Booker
(212) 924-6800
257 Park Ave S # 10
New York, NY
Adegi Printing & Graphics
(212) 426-5280
255 West 36th St
New York, NY
Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Global Telecard Alliance Incorporated
(914) 779-0800
1569 Central Park Ave
Yonkers, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Great Gee Distributors
(212) 964-8345
99 Hook Rd
Bayonne, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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