Expanding Outdoor Advertisements Fresh Meadows NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fresh Meadows. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
New York Financial Company
800-930-4419
67 Wall Street
New York, NY
Direct Access Marketing
(201) 239-0500
629 Grove St
Jersey City, NJ
Union Street Partners
(718) 237-8600
335 Union St Ste LL
Brooklyn, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
NEMA Associates
(973) 274-0052
57 Bruen St
Newark, NJ
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Fresh Meadows NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Home Improvement Product Reviews Fresh Meadows NY
- Framing a Pergola Fresh Meadows NY
- Hardwood Decks Fresh Meadows NY
- Impact-Resistant Roofing Products Fresh Meadows NY
- Flashing in Siding Installations Fresh Meadows NY
- Exterior Products Introduction Fresh Meadows NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details