Expanding Outdoor Advertisements Fresh Meadows NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fresh Meadows. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
Spa Booker
(212) 924-6800
257 Park Ave S # 10
New York, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
Akc
(212) 696-8200
260 Madison Ave Ste 200
New York, NY
Bernard Hodes Group
(201) 420-4800
512 Bloomfield St
Hoboken, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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