Expanding Outdoor Advertisements Freeport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Freeport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
International Identity LLC
(347) 844-2372
824 Park Avenue
Brooklyn, NY
Highbrid Outdoor
(917) 716-4785
PO Box 470655
Brooklyn, NY
DMwholesale.com
718 554 6148
9114 Avenue N
Brooklyn, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Hardwood Decks Freeport NY
Owning an elegant hardwood deck can feel like a tropical fantasy. The rich color variations and stylish grains of woods like ipé, mahogany, and walnut provide an exotic twist to a home's outdoor extension.
- Innovative Products for Home Remodeling Projects Freeport NY
- Home Improvement Product Reviews Freeport NY
- Framing a Pergola Freeport NY
- Impact-Resistant Roofing Products Freeport NY
- Exterior Products Introduction Freeport NY
- Flashing in Siding Installations Freeport NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details