Expanding Outdoor Advertisements Freeport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Freeport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Angela Roper's Public Relations
(347) 406-8057
484 Washington Ave
Brooklyn, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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