Expanding Outdoor Advertisements Freeport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Freeport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
Rajath Kumar Consultants
(718) 615-9100
1401 Gravesend Neck Rd
Brooklyn, NY
H F B Advertising, Inc.
1-888-HFB-1112
NY
Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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