Expanding Outdoor Advertisements Fredonia NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fredonia. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

East Pole Prodctns
(631) 537-7067
Ocean Rd
Bridgehampton, NY
Maxim Children's Wear Directory
(212) 279-9651
110 W 34th St
New York, NY
Naughty Dog Desserts Inc
(718) 847-7502
8426 Beverly Rd
Kew Gardens, NY
Web Cola Media
(516) 759-5319
23 Alberta Pl
Locust Valley, NY
Fairbrother & Company
(518) 392-7700
32 Main St
Chatham, NY
MediaTek Grafx
716-985-4293
POB 102
Gerry, NY
Arch Street Communications
(845) 855-7077
7 Broad St
Pawling, NY
Vincent McCabe Inc
(315) 685-7227
7 Fennell St
Skaneateles, NY
Peteralex Media
(718) 723-1021

Floral Park, NY
Strauss Lauri Leukemia Foundation
(212) 696-1033
30 Park Ave
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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