Expanding Outdoor Advertisements Fredonia NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Fredonia. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Cmp Advertising
(212) 561-9200
460 Park Ave S Fl 9
New York, NY
Partners+napier
(585) 454-1010
192 Mill St
Rochester, NY
Butler Fleet
(718) 872-6897
550 Brush Ave
New York, NY
The Northeast Advertising Corp
(914) 909-2959
505 White
Tarrytown, NY
Novak Media Inc
(585) 216-1000
159 W Main St
Webster, NY
MediaTek Grafx
716-985-4293
POB 102
Gerry, NY
21st Century Marketing
(631) 420-1234
2 Dubon Ct
Farmingdale, NY
Hutchins Dac Group
(585) 546-6480
1 Chase Sq
Rochester, NY
Murphy John T Advertising Agency
(315) 788-4770
140 N Hamilton St
Watertown, NY
Black Book Marketing Group Inc
(212) 979-6700
740 Broadway
New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor