Expanding Outdoor Advertisements Franklin Square NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Franklin Square. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Sign In Incorporated
(718) 937-0090
3202 34th Ave
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Creative Rewards
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4621 16TH Ave
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Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
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ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
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Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Mtm Advertising Assoc Inc
(212) 679-7572
210 E 15TH St
New York, NY
Netter & Assoc
(212) 260-2515
342 Bowery
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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