Expanding Outdoor Advertisements Franklin Square NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Franklin Square. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Williams Radio
(212) 757-6868
77 Columbia St
New York, NY
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Netter & Assoc
(212) 260-2515
342 Bowery
New York, NY
L D Media Consulting
(212) 262-6605
361 W 52nd St
New York, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
Media Sales Intl Inc
(212) 966-1796
449 Broadway
New York, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Flashing in Siding Installations Franklin Square NY
A constant problem that contractors see in siding installations is improper flashing or, even worse, no flashing at all. Relying on caulk alone to keep water from leaking into homes is not a good practice. Whether you're talking about wood, fiber-cement, or vinyl siding, three areas in particular can prove problematic.
- Exterior Products Introduction Franklin Square NY
- Framing a Pergola Franklin Square NY
- Home Improvement Product Reviews Franklin Square NY
- Impact-Resistant Roofing Products Franklin Square NY
- Innovative Products for Home Remodeling Projects Franklin Square NY
- Hardwood Decks Franklin Square NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details