Expanding Outdoor Advertisements Forest Hills NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Forest Hills. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bonjour Group Inc.
(212) 398-1000
1400 Broadway
New York, NY
Triad Media Solutions Inc
(201) 216-9989
66 Hudson St
Hoboken, NJ
Moroney & Vermont
(212) 679-2131
2150 19th St # 1
Astoria, NY
Paradigm Advertising Inc
(212) 989-7189
340 W 28th St
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Ken Glickman Associates
(646) 314-5251
10 W. 15th Street
New York, NY
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Wkdm
(212) 966-8700
1457 Broadway
New York, NY
Kor411.Comllc
(718) 779-6079
9608 Northern Blvd
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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