Expanding Outdoor Advertisements Flushing NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Flushing. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Bonjour Group Inc.
(212) 398-1000
1400 Broadway
New York, NY
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
Latino Post
(347) 846-8882
25-21 47 street
Astoria, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
DMwholesale.com
718 554 6148
9114 Avenue N
Brooklyn, NY
NEMA Associates
(973) 274-0052
57 Bruen St
Newark, NJ
Winglatino
(212) 500-9400
1114 5TH Ave Ste 11
New York, NY
Plexonplexsupply.com
(718) 499-1099
223 25th St
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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