Expanding Outdoor Advertisements Floral Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Floral Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
International Distributors
(212) 344-0052
1 Wall Street Ct
New York, NY
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Teleteria
203 966 3700
1325 Avenue of the Americas
New York, NY
Double Platinum Productions
(201) 866-5340
199 Hackensack Ave
Weehawken, NJ
Wkdm
(212) 966-8700
1457 Broadway
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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