Expanding Outdoor Advertisements Floral Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Floral Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Netter & Assoc
(212) 260-2515
342 Bowery
New York, NY
Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
Hammerhead Advertising
(201) 610-1313
720 Monroe St Ste E308
Hoboken, NJ
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
Bernard Hodes Group
(201) 420-4800
512 Bloomfield St
Hoboken, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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