Expanding Outdoor Advertisements Floral Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Floral Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Port Authority of NY & NJ
(212) 435-6920
225 Park Avenue
New York, NY
Callari Engravers
(212) 255-7229
250 West 14th Street
New York, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Newman Library Baruch College
(212) 802-2361
151 E 25TH St
New York, NY
Latino Post
(347) 846-8882
25-21 47 street
Astoria, NY
The ARF
212.751.5656
New York, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Cynthia Fields & Co
(212) 242-6063
230 W 22ND St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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