Expanding Outdoor Advertisements Floral Park NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Floral Park. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

On Press Graphics, Inc.
(212) 278-8300
250 West 40th Street
New York, NY
Tmp Directional Marketing Llc
(212) 351-7595
317 Madison Ave
New York, NY
Surfaceworld.net
(212) 965-8507
122 Duane St
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Apostilla.com
(212) 922-9381
60 E 42nd St # 3502
New York, NY
New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
Cba Insert Distribution
(718) 369-4195
4290 1st Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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