Expanding Outdoor Advertisements Far Rockaway NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Far Rockaway. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
Tonangi Media
877-817-6334
725 River Rd.
Edgewater, NJ
Options Advertising Imp Inc
(973) 690-5248
385 Walnut St
Newark, NJ
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
Proton Studio
917-406-1933
147 West 26th St
New York, NY
The STORM M Group
1-403-619-1163
www.thestormmgroup.com
New York, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Ad Forum
(201) 795-3030
70 Hudson St
Hoboken, NJ

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Far Rockaway NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Hardwood Decks Far Rockaway NY
- Exterior Products Introduction Far Rockaway NY
- Innovative Products for Home Remodeling Projects Far Rockaway NY
- Flashing in Siding Installations Far Rockaway NY
- Home Improvement Product Reviews Far Rockaway NY
- Framing a Pergola Far Rockaway NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details