Expanding Outdoor Advertisements Far Rockaway NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Far Rockaway. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Boutique
(212) 297-0321
230 E 44th St
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Mtm Advertising Assoc Inc
(212) 679-7572
210 E 15TH St
New York, NY
Merchant Circle Marketing
(718) 493-6231
1398 Lincoln Pl
Brooklyn, NY
A&A Group
(212) 239-7360
450 Fashion Ave
New York, NY
SIS International Research
(212) 505-6805
11 E. 22 Street
New York, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
B & A Frontier Marketing Corp
(718) 321-0715
3312 Farrington St
Flushing, NY
Tinnie Advertising Agency
(212) 431-0368
168 Canal St Ste 306
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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