Expanding Outdoor Advertisements Far Rockaway NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Far Rockaway. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Gold-Mark Promotions, LLC
516-295-2947
340 Edward Avenue
Woodmere, NY
MediaZone NY
718-506-9663
1461 42 Street
Brooklyn, NY
Margrill & Assoc Inc
(212) 608-6270
154 Chambers St Ste 2
New York, NY
Weinstock Distributions Inc
(718) 265-4334
4619 Surf Ave
Brooklyn, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Mongiello Associates
646-530-8347
590 Madison Avenue
New York, NY
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
R F Galis
(201) 216-1175
915 Clinton St
Hoboken, NJ
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Return Path Inc
(212) 905-5500
304 Park Ave S
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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