Expanding Outdoor Advertisements Elmont NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Elmont. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Marketing Information Network
(201) 626-4800
30 Newport Pkwy
Jersey City, NJ
Creative Rewards
(718) 437-2367
4621 16TH Ave
Brooklyn, NY
Prada Corp
(212) 307-9300
610 W 52nd St
New York, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
A & A Advertising Incorporated
(212) 252-9555
149 Madison Ave
New York, NY
MediaZone NY
718-506-9663
1461 42 Street
Brooklyn, NY
Diamond Direct Marketing
(718) 281-2546
19303 Union Tpke
Flushing, NY
Union Street Partners
(718) 237-8600
335 Union St Ste LL
Brooklyn, NY
Spa Booker
(212) 924-6800
257 Park Ave S # 10
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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