Expanding Outdoor Advertisements Elmont NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Elmont. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Alan/Anthony Inc.
(212) 825-1582
55 Broad Street
New York, NY
Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
New York, NY
Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Mtm Advertising Assoc Inc
(212) 679-7572
210 E 15TH St
New York, NY
Kozmotone
(212) 925-5711
25 Montgomery St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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