Expanding Outdoor Advertisements Elmira NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Elmira. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Howell Liberatore & Wickham Inc
(607) 733-5666
50 Pennsylvania Ave
Elmira, NY
Mico Promotions Inc
(212) 255-5785
38 W 21st St Fl 8
New York, NY
Silent Partner Advertising
(315) 487-6307
106 Peridot Dr
Syracuse, NY
Advertising Dynamics & Art Inc
(631) 751-5454
1320 Stony Brook Rd Ste 220
Stony Brook, NY
Hunter J Advertising Inc
(516) 998-4900
119 N Park Ave
Rockville Centre, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
W E T M-Tv
(607) 733-5518
101 E Water St
Elmira, NY
Parsons the New School For Design
(212) 229-8900
66 5th Ave
New York, NY
Mirus Group Llc
(585) 899-3900
1173 Pittsford Victor Rd Ste 200
Pittsford, NY
5 Star Advertising
(631) 420-1112
1600 New Hwy Ste 2
Farmingdale, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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