Expanding Outdoor Advertisements Elmira NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Elmira. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Howell Liberatore & Wickham Inc
(607) 733-5666
50 Pennsylvania Ave
Elmira, NY
Mehigan Robert & Bellone
(518) 370-0108
249 Green St
Schenectady, NY
Bob Scott Productions
(585) 586-7690
800 Penfield Rd
Rochester, NY
Stray Cat Communications
(315) 431-0767
3532 James St Ste 210
Syracuse, NY
Smith & Jones
(518) 272-2400
297 River St Ste 1
Troy, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
W E T M-Tv
(607) 733-5518
101 E Water St
Elmira, NY
Montague-Cohen Legal Advertising
(516) 741-7350
212 Station Plz N
Mineola, NY
Ambrosino Design
(518) 587-4628
36 Long Aly
Saratoga Springs, NY
Checkmate Resources
(516) 938-1663
76 N Broadway Ste 3011
Hicksville, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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