Expanding Outdoor Advertisements Elmhurst NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Elmhurst. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The Port Authority of NY & NJ
(212) 435-6920
225 Park Avenue
New York, NY
Screen D'Or Pictures, Inc.
973.783.7241
179 Midland Avenue
Montclair, NJ
Marketing Solutions Corp
201-787-0541
41 Dumont Ave
Clifton, NJ
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Return Path Inc
(212) 905-5500
304 Park Ave S
New York, NY
Eyefour Design, LLC.
973-471-7829
336 Pennington Avenue
Passaic, NJ
Private Label Interactive Inc.
(212) 260-0065
457 FDR Drive
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Latino Network Adverrtising
(973) 484-9444
1262 Mccarter Hwy
Newark, NJ
Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
New York, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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