Expanding Outdoor Advertisements East Setauket NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Setauket. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
RetailAdDesign
203-338-0690
1925 Black Rock Tpke.
Fairfield, CT
American Marketing Group
(203) 367-2378
388 Midland St
Bridgeport, CT
Diversified Marketing And Media
(203) 220-9192
649 Clinton Ave
Bridgeport, CT
Baird Direct Marketing Inc
(203) 838-5444
97 Richards Ave Apt A5
Norwalk, CT
Palmer-Farrington LLC
203-254-8556
124 Catherine Terrace
Fairfield, CT
Retailaddesign div. of CrossPoint Production
203-338-0690
1925 Black Rock Tpke.
Fairfield, CT
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Bob Abbate Marketing
(203) 333-3400
277 Fairfield Ave
Bridgeport, CT
Professional Marketing Services Inc
(203) 610-6222
200 Benton St
Bridgeport, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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