Expanding Outdoor Advertisements East Northport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Northport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ad Works, The
203-454-2388
4 Gorham Avenue
Westport, CT
Griffith Target Marketing
(203) 655-7940
55 Dubios Street
Darien, CT
R A C Marketing LLC
(203) 642-4501
85 East Ave
Norwalk, CT
Catalyst Marketing Communications Inc
(203) 348-7541
2777 Summer St Ste 301
Stamford, CT
Danbury Mint
(203) 853-2000
47 Richards Ave
Norwalk, CT
TCM Marketing Solutions
631-482-0071
110 Field Street
West Babylon, NY
The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Marketing Corporation Of America
(203) 210-2600
800 Connecticut Ave
Norwalk, CT
Baird Direct Marketing Inc
(203) 838-5444
97 Richards Ave Apt A5
Norwalk, CT
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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