Expanding Outdoor Advertisements East Northport NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in East Northport. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

abelow PR
203-226-5390
23 Washington Avenue
Westport, CT
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Taube -Violante Inc
(203) 849-8200
37 North Ave Ste 2
Norwalk, CT
Catalyst Marketing Communications Inc
(203) 348-7541
2777 Summer St Ste 301
Stamford, CT
Internet Media Solutions
203-961-8905
637 Cove Road
Stamford, CT
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Ad Works, The
203-454-2388
4 Gorham Avenue
Westport, CT
G.W. Hoffman Marketing & Communications
(203) 655-8321
757 Post Road
Darien, CT
Adv Marketing Group Inc
(203) 356-9621
33 Glen Ter
Stamford, CT
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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